Your website is a "living brochure" where customers can discover your products and services, and place orders and inquires 24 hours a day. This
is an opportunity with unlimited potential.
To realize the potential of the Internet you need a well designed site and lots of visitors.
The single most important thing you can do to increase your website's traffic is to increase your search engine ranking. The
shear number of pages on the web creates competition for good rankings.
And as the technology behind the search engines grows increasingly
complex, more attention is required to achieved desired results. A good search engine ranking
will impact your bottom
line.
When your website is
submitted to be indexed in a database used by search engines, a "robot"
is sent to scan your pages. Using complex algorithms to rank your page for
relevance, the "robot" determines how you'll be ranked when potential
visitors conduct a search looking for sites like yours.
Optimize your pages before submitting them to the Search Engines.
These steps are presented as an informational service.
If the information seems overwhelming, that's because it is. Keep it simple by asking the professionals at New Press to assist you.
Five important steps to
increasing the ranking of your pages:
1: Target the Right Keywords
2: Optimize your Web Pages
3: Submit to the top Search Engines and Directories
4: Track Your Progress
5: Increase your Link Popularity
1) Target the Right Keywords
The words found within your pages greatly influence your
placement in search engine results. Brainstorm a list of keywords and phrases that apply to your Web site's products and services. Try to place yourself in the shoes of the
web searcher. Avoid generalities and words
that are too popular or broad.
First we ask you to come up with a list of 20 keyword/phrases that your
target audience will likely use to search for your specific products and
services. We create reports that show all the variations of your words
that users are currently searching, how many hits each word receives and how many
sites are targeting those words. We rank and sort the list and come up
with the suggested target keywords that are most likely to produce the
best results for the our efforts.
Some words should be popular, but
not so competitive as to make a top ranking next to impossible. There's a fine line between targeting keywords that are
too general or competitive versus keyword phrases that are so specific that few people ever think to search for it.
We do the brainstorming for you by taking just a couple of keywords and producing a broad
range of related words and phrases
that are currently being searched. Your job is to give us your input on
what you believe your audience is searching for.
This process insures that the right keyword phrases will be used in step
2 below.
2) Optimize Your Web Page
Because the search engines are constantly changing their algorithms,
submission alone isn't enough. In fact submitting without optimizing can
be a waste of time and money. Optimizing your web page maximizes its ranking in the search engines.
To do this effectively, we
create 2 unique reports on each web page that we intend to
optimize. Each page is optimize according to the recommendations on the report targeting one specific engine and one specific phrase.
Page Critic
Report
Normally performed before the page is submitted
Page Analysis Report
Normally performed after the page is submitted if
greater results are desired.
Important
Note:
Search engines are known to have a hard time indexing pages that utilize frames,
are dynamically created from a database or do not contain enough text. Doorway pages are especially useful in these cases.
Doorway pages are created,
optimized and submitted without altering your existing web site in any way.
These pages are created specifically to be found by search engines and
are only viewed from search engine results. They always link to your existing pages (thus a
doorway). If you really think about it, Web pages are optimized for
users, Doorway pages are optimized for search engines.
3)
Submit you pages to the Search Engines and Directories:
This includes submitting your pages to the top Search Engines and
Directories.
Since some search engines will penalize a site for over
submission (spamming), the frequency of your page submissions is limited.
For Search Engines we will submit once until the pages are ranked with
subsequent submissions after making changes to a page. Hint - change
a page often and resubmit it each time.
Submission to Directories is normally done only once so its very important that
it be done correctly.
Some of the Search Engines
and Directories offer a fee based submission as well as a free
submission. Free submissions sometimes
takes months to show up, fee based submissions receive priority and can
bring instant results. We discuss the advantages of both avenues of
promotion with you during the program.
4) Track Your Progress
We start by creating a Position Report to show the
placement of your pages in the top search engines determined by the
keywords you chose. We also
measure the traffic to your site with our Visitor
Traffic report. This report shows the number of visitors, where they come from, the pages they visit, and much more.
These are essential tools for Evaluating the results of any promotions
you do for your site.
5) Increase your Link Popularity
You must have at least one or more links from other domains in order to be indexed by some engines.
This has recently grown in importance, becoming a significant factor at many engines.
If you don't have a high enough link popularity, you'll never achieve top rankings on many
of your keywords.
Links to your site not only improves your rankings, but will increase your traffic in a consistent and long-term manner. There are
several strategies for increasing links to your Web site.
1-
Create a links page for your site and ask those sites that you list to
link back to you.
2- Start your own Affiliate Network. Its the number 1 way to improve your link
popularity.
These Promotion Strategies will most certainly drive traffic to your site.
If this seems like a daunting task, ask the professionals at New Press assist you.
Call us today about a program for your
site.
